Wednesday, August 15, 2007

Dynastar's New Pro Deals

Looks like Dynastar/Lange has finally outlined what their new Pro-Form style sales will look like. The only details to it I've found come from SkiPressWorld in this article

The short version of the details:
Specifically, legitimate pro skiers will go to Dynastar's Prostaff Website where they'll be able to explore all there is to know about the brands before being directed to some of the most passionate, pro-friendly ski shops anywhere in the world. These shops will make the sale. And shop and pro will have greater familiarity with each other and the sport. Dynastar, by working with PSIA, will aggressively promote these "Pro Specialist" retailers to PSIA's membership as well as to the greater skiing population at large.

No comments: